MOVE WITH US & CSB

Global fitness company Bodies By Rachel had watched hundreds of thousands of women evolve, and now it was their turn. They had a name and an initial idea for their brand voice but needed to bring it to life to represent their new direction and, importantly, tell the world why they were evolving. 

Enter the movement for every body. And a voice that was inclusive, welcoming and all the right amount of fun. This rebrand meant changing up every piece of content, planning the launch content and creative direction for videography and launching not only a new app, but three new Coaches, each with their own brand. It also came with the joy of consulting on copy for their leisure and activewear brand worn and loved by millions around the world (Hailey Bieber, especially): CSB.