XERO

Xero, the accounting software that makes simple, beautiful business for people all over the world. You may have heard of them! ​

And whether you’re a big business or running things solo, you’d definitely be familiar with the post-EOFY hangover. A headache from hours spent trying to dig up and collect all your accounting information, revenue data, invoices from countless software platforms and scrunched up receipts that fell down the back of your desk (we’ve all been there).

For Xero, the pitch was a New (Financial) Year Resolution — work smarter.

How? With the Xero App Store. Connect every inch of your business with apps that are embedded in your Xero account, so come tax time, you can put your feet up and celebrate with the fun kind of hangover (or a mocktail, you deserve it).

From merchandising every inch of the App Store and growing app connections to telling their stories of working with practices and business owners across more than a dozen countries, if it was app-related, I made content for it.